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Web 2.0

There is some controversy as to what Web 2.0 means, if it is indeed anything more than a buzz-word. However, for our purposes we can distinguish a number of features that distinguish it from the “traditional” web.
What is Web 2.0?

Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived second-generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies - that emphasise online collaboration and sharing among users.

Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing, which allows users to run software-applications entirely through a browser. Users can own the data on a Web 2.0 site and exercise control over that data. These sites may have an "Architecture of participation" that encourages users to add value to the application as they use it. This offers huge advantages on traditional websites, which limit visitors to viewing and whose content only the site's owner can modify. Web 2.0 sites often feature a rich, user-friendly interface based on Ajax, Flex or similar rich media. The sites may also have social-networking aspects.

Web 2.0 recognises the change from a static to a truly interactive platform. Instead of simply downloading and consuming, users are now able to upload and create. Media is truly converged and no longer separate.

There are several distinctions between Web 1.0 and Web 2.0 as illustrated in the table below.
    
Web 1.0   Web 2.0
Application based  Web based
Isolated  Collaborative
Offline Online
Licensed or purchased Free
Single creator Multiple collaborators
Proprietary code Open source
Copyrighted content  Shared content

Four of the most commonly used Web 2.0 technologies are blogs, podcasts, social networks and wikis, though a number of other technologies exist.

Blogs. There is nothing fundamentally different in the technology that enables blogging as a blog is very similar to other forms of on-line publishing or web sites. However, the blogger makes his or her choice of template as a pre-existing product instead of having to design the look and feel of the page from basics. In the same way that Desk Top Publishing software revolutionised print publication, where content can be dropped into ready made templates, bloggers can put their content into pages that are designed, published and hosted without the blogger needing to know anything about design, marking-up or other technical matters. One major difference, however, is the possibility of adding comments. This was rather difficult technically to achieve in the early days of the web and became more common with the rise of fora and guest books. However, where a forum was usually moderated, a blog is less likely to be so.  This encapsulates the definition of Web 2.0. It isn’t so very different from Web 1.0, just much easier for individuals with no expertise to get involved.  From the point of view of internet safety, however, the ease of access and use means that it is a technology that enables the dissemination of information and views that might prove undesirable for the audience and the author.

Podcasting is a way to share multimedia files over the internet for playback on mobile devices or computers. The term podcast can mean either the broadcast itself or the method of delivery. Anyone with access to the internet, a microphone and simple computer can create an audio podcast and make it available online. It is possible to subscribe to podcasts so that they will update automatically on a computer or mobile device. In that way, the subscriber will constantly receive new broadcasts as they are updated and produced. It is possible to find server space to store the file (usually mp3) e.g. ourmedia http://www.ourmedia.org/ and to create a podcast-enabled rss feed e.g. feedburner (http://www.feedburner.com/fb/a/home) for free on the internet.

Wikis are web pages that allow readers to interact and collaborate with others as such pages can be edited or added to by anyone. Perhaps the most well-known example of a wiki is Wikipedia, a collaborative encyclopaedia which now includes more up to date entries than the Encyclopaedia Britannica.

Social Bookmarking allows users to share their user-generated internet favourites or bookmarks. Traditionally users would have a list of favourite websites as part of their own internet browser. Now, social bookmarking allows these lists to be shared easily so that anyone can use them. The content can be classified using tags to make them easier to search and use. http://del.icio.us  (owned by Yahoo) is a good example of social bookmarking and shows users how many other people have saved a particular site.

Photo Sharing is a popular tool which allows users to share photographs with family and friends. The most widely used site is called Flickr http://www.flickr.com which allows users to post photos and then invite others to view them either individually or as a slide show. Notes and tags can be added to each photo and others can leave comments too.

Video Sharing is a similar tool for sharing videos, with some sites specialised in specific types of video. One of the most popular is youtube http://www.youtube.com.  A site dedicated to teachers for educational use is teachertube http://www.teachertube.com.  Video sharing sites are usually searchable, and allow users to post, comment on, tag and watch videos. A number of communities exist for producing and sharing videos around a common interest. More recently, sites have appeared which allow users to edit their video clips online and add sound, subtitles and so on. Examples of these include: Jumpcut http://www.jumpcut.com and VideoEgg http://www.videoegg.com.

Photo Editing and enhancing software is now available online and allows users to improve their photos. Examples of this increasingly popular application are:
Picasa (Google) http://picasa.google.com
iPhoto (Apple) http://www.apple.com/iphoto
Photo Story (Microsoft) http://www.microsoft.com/photostory

Communication tools – the rise of new protocols and technology.

Where, it could be argued, the original World Wide Web was made possible by the adoption of the public domain hypertext transfer protocol (HTTP) and the file transfer protocol (FTP), web 2.0 has seen the development of new protocols – Voice Over Internet (VOIP), as used, for example by Skype and Peer to Peer (P2P) – which demonstrate the use of the web in a freer way. Under web 1.0, internet traffic was directed from “authorities” to individuals, under web 2.0 traffic links individual consumers.

Transfer speeds have significantly improved with the wide adoption of ADSL and other forms of broad-banding as opposed to the original dial-up option through modems and have allowed the use of webcams and data transfer that could only have been dreamt of a few years ago.

File Sharing. One area of concern to owners of copyright is the technology that allows for file sharing between peers (P2P). Indeed the appearance of BitTorrent as a protocol means that the web can be used to locate content that individuals want from the libraries of individuals wherever they may be. Although this in itself constitutes a free exchange of materials, as very often the material may be under copyright, this constitutes a seemingly undesirable use of the web. Furthermore, as during the time of the transfer, the downloader’s machine is being used to upload parts of files to other individuals, it has been suggested that this could constitute risky behaviour as the PC is being used in a way which is not necessarily transparent.

Remember:
  • Web 2.0 tools enable anyone to upload or edit material on the Internet and this may not always be correct or factually accurate.
  • Web 2.0 tools offer boundless opportunity for users to publish information about themselves and others. They must nevertheless remain vigilant to the risks of self-disclosure and loss of privacy. The rule of thumb is not to publish anything you don’t want the whole world to know about!
  • Unlike the traditional web where authorship and ownership of sites was relatively easy to find, the open nature of web 2.0 means that it is more difficult for individual users to know who is behind the avatar. By the same token, as tools for creating and hosting information are widely and freely available, opportunities for posting malicious or misleading information are equally boundless.
  • Unlike the real world where some details about who you’re talking to cannot be disguised – age and sex for example – this is not true of many of the aspects of web 2.0.
  • Information, once posted, cannot completely be removed – web pages are saved by individuals, cached by search engines… Anything you post must be something you could never be ashamed of whether as the author or the subject.
  • You or your children are less likely to be stalked or bothered by predators if your computer and web-cam are in a public part of the house and not in the bedroom.
  • Remember that although individual pieces of information may not seem to disclose much but when taken together and cross-referenced with friends’ information, the whole is greater than the sum of its parts.
  • Assume that anything you post will find its way to someone you don’t like, and imagine what they can do with that information.
 
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