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Insafe Newsletter
Issue 23: February 2007, Safer Internet Day 2007 |
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Editorial
Safer Internet Day 2007 |
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Welcome to the Insafe Newsletter!
Reaching teens in Holland: humor and sex is the key to success!
In the case of a campaign targeted at teens, one must think about the right approach. Experts on this matter have advised us not to be too patronizing and to bring the message about with humor, be a bit "over the top" and playful with the subject of sex, since this has proven to be an efficient practice with this particular target group. Below you will find two examples of successful campaigns for teens:
Posters Internet SOA Campaign:
It all started with a study of Mijnkindonline (famous Dutch website for parents and partner of Digibewust) and Rutgers Nisso Group (Knowledge center on sexuality) on teens' wanted and unwanted sexual experiences on the internet.
The results of the study was reason enough to start the campaign for teenagers "internetSOA" (literally: Internet Sexually Transmitted Diseases). The campaign stated that just as in the real world, you really can get in trouble when you're not protected. The pay-off is "internetsex, you can get real sick of it!!".
The campaign included TV and radio commercials, free post cards and a website with information about "sexual diseases". Real diseases were transformed into internet diseases in a humouristic way. For example, "Hepatitis" became "Havehertitties" (about unwanted tapes of your webcam strip-act) etc..
The website provides information about the disease, the symptoms and the cure. The campaign was set up together with TV-stations, social networking sites and other websites that are popular amongst teens. In cooperation with Digibewust, posters were printed and sent to all high schools in Holland.
Password campaign for teens: TV spots and freecards
In January 2007, the Dutch awareness node started a campaign focusing on the use of strong and safe passwords. Two commercials were created: one about the necessity of keeping your passwords private and another with tips for creating a strong -but at the same time easily remembered passwords. The commercials were broadcast by TMF (the Dutch part of MTV) in commercial breaks throughout the whole month. They were also shown on websites that are popular with teens (as well as being posted on Youtube). At the same time, 250,000 Boomerangcards (freecards available in schools and libraries) were distributed.
The campaign was initiated in a public/private partnership. Several important teens' websites such as popular social networking sites, Habbo Hotel and MSN, asked us to undertake action on this topic. They believe that a lot of problems on their sites could be prevented if people used a strong password and didn't share it with others.
There are lots of complaints concerning the hacking of accounts with all sorts of consequences: change of profile, publication of private information, bullying or threatening other people through the hacked account, money theft etc. Most of the time, this happens because young people use a password that is far too easy to guess and, even worse, they share it with friends.
Marjolijn Durinck, Dutch awareness node
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News
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Safer Internet Day 2007 - a success all across Europe
Safer Internet Day is increasingly popular: the focus on creating a safer internet shown through the celebration of Safer Internet Day gives an important visibility to child online safety issues. Read more
Young people struggle to maintain their privacy online 57% of young people make their online social network profiles public and disclose a great deal of personal information, according to a recent survey of 21,872 people across Europe organised by European Schoolnet, coordinator of European Insafe network. Read more
February launches an active year for internet safety in Poland On Safer Internet Day, the Saferinternet.pl Consortium (FDN + NASK) joined forces with the Foundation of Polish Telecommunication Group, the Polish Association of Audio-Video Producers, and several other partners. Read more
Make sure you are not cheated on the internet, won't you?
The Information Security Day is a joint project of the public administration, business life and various organisations. The day aims at improving the Finns' awareness of the opportunities and threats linked to the internet and ways of avoiding the latter. Read more
Crossing borders: the United Kingdom, the United states and the power of image
"Crossing Borders" made a world of difference in the lives of two groups of youngsters. i-SAFE helped these students reach across their own borders to form a team, and forge new relationships. Read more
Information security awareness programmes in the EU
The uses of Information Communication Technology (ICT) continue to increase in all Member State countries. As in the past, the benefit to businesses and citizens through increased coverage and advances in technology has been countered by an increasing number of information security breaches. Read more
The Internet Watch Foundation
The Internet Watch Foundation, IWF, is the only authorised organisation in the UK operating an internet "hotline" for the public and IT professionals to report their exposure to potentially illegal content online. Read more
Internet safety the Irish way
The Minister for Education & Science, Mary Hanafin TD, has launched WATCH YOUR SPACE - a new campaign to raise awareness and promote safe, responsible practice by young people when online. Read more
Austria: Safer Internet Day 2007
In Austria, activities on Safer Internet Day 2007 focused on a broad media campaign successfully reaching most relevant TV and radio channels as well as newspapers, online media and public screens. Read more
Danish theme-magazine on internet safetyAs part of the national Safer Internet Day campaign 2007, the Danish Media Council for Children and Young People cooperated with the staff of the Danish teachers' magazine called "Skolen" in creating a theme-issue with a special focus on internet safety. Read more
i-SAFE guidance to understanding top cell phone issues
Cell phones have become the technological tool of choice for many teens. Join i-SAFE in exploring some of the most important issues associated with cell phones. Read more
Child safety is a key to the net
A unique, easy-to-use "key" that enables parents to lock their computer and protect their children from online predators, and which works with the Windows operating system, was launched on 10 October 2006 by a UK software company.Read more
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Events |
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The Safer Internet Day 2007 Competition winners announced!
6 February 2007
On February 6 Mrs Viviane Reding, Commissioner for Information Society and Media, opened the 2007 Blogathon with the announcement of the winning teams in the 4 competition categories: e-privacy, netiquette, power of image and innovation.
Read more
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Country Focus: the Netherlands |
The Digibewust kids panelWhen producing awareness material and advising stakeholders and government about children on the internet, it's important to know the exact needs of the target group. And who can advise you better than the target group itself?
Read more |
 100,000 children play Gebouw13
So far the Digibewust online game Gebouw13 has reached almost 100, 000 children. The game is for kids aged 8 to 14 years . It was launched by the famous Dutch actress Nicolette van Dam, who plays in ZOOP, a popular kids' program.
Read more
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Insafe is a European network of 26 nodes in 24 countries that are dedicated to raising awareness of internet safety. It is coordinated by the European Schoolnet and supported by the European Commission through the Safer Internet Programme.
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