As children’s and young people’s lives today include a high consumption of TV, film, computer games and internet, they are exposed to a great number of advertisements. It is crucial that they should have the ability to navigate and find their way around the busy media map, as well as knowing how to distinguish advertisements from information. Media Smart wants to help teachers and parents  - in their turn - to help children and young people develop this ability. The programme includes textbooks and other teaching aid material that will teach compulsory school children how to interpret, understand and make use of information in advertisements and media. The exercises aim to give a general understanding of the functions of advertisements and provide them with media literacy tools.

 

Swedish Media Smart’s material is based on the national curriculum and can be integrated in different classes. It can be downloaded or ordered free of charge from: www.mediasmart.se

Melinda Martino, the Swedish Media Council