The Internet and other Information and Communication Technologies (ICT) are now a part of daily life for many Europeans. However, their effectiveness is hampered by citizens' levels of media literacy and eSkills (see definitions in box 1), which are surprisingly low. Recent studies by Eurostat show that on average 37% of Europeans have no basic ICT skills. Indications from numerous studies indicate that such relatively low levels of media literacy (including digital literacy) could seriously affect Europe's future socio-economic prospects. " Media Literacy may be defined as the ability to access, analyse and evaluate the power of images, sounds and messages which we are now being confronted with on a daily basis and are an important part of our contemporary culture, as well as to communicate competently in media available on a personal basis. Media literacy relates to all media, including television and film, radio and recorded music, print media, the Internet and other new digital communication technologies". | 
