EASY awareness node is run by Adiconsum and Save the Children Italia. It is now part of a combined node for hotline and awareness raising activities in Italy, aimed at guaranteeing a relevant increase of
Internet safety for minors - both on the side of
supporting the fight against illegal/harmful content and online crime and
promoting a more responsible, positive and large use of the Web and the new ICTs by minors - thus involving all relevant stakeholders and strengthening synergies with national and EU policies/initiatives.
The main activities foreseen by the project are:
•
A wide awareness campaign carried out at different levels: an extensive media communication plan; participation in a number of identified events and fairs focusing on NT; the successful implementation of high visibility and impact events, such as the
Internet Safety Weeks which offer a number of awareness raising activities around Italy, always with the help of the Easy Bus and the online games - meetings in schools with minors and parents, training sessions for teachers, school managers and educators, project presentations for local Media and authorities, events for the general public on the main squares where people can debate and deal with NT in a safe and constructive way; the strengthening of the
Help Desk’s role to involve multiplier subjects;
Easy web site (
www.easy4.it) with lots of information, games, quizzes, faq, participation areas, interactivity functions.
• The creation of a new
Advisory Board acting as a national reference point and a discussion forum with regard to the issues relating to a safer use of NT by children and young people. A
multi-stakeholder approach facilitates networking, communication among the project and the relevant stakeholders and most of all the development of concrete actions.
•
High quality and well targeted awareness tools and strategies, by actively
involving the target groups in order to really meet their continuously evolving needs and expectations.
The
EASY newsletter provides news and information concerned with children and new media. Moreover, it is where parents, teachers and local institutions can get all the information they need on all EASY events, seminars, workshops and incoming EASY weeks based on online safety for youngsters.
